“Neil Moran's well-packed booklet, From Store to Garden: 101 Ways to Make the Most of Garden Store Purchases,
covers the almost A-Z's of gardening in only a few dozen pages. This booklet is ideal for garden stores, nurseries, and
garden supply manufacturers to use as a promotional item to help grow their bottom line. It will keep consumers coming
back to buy more and more product."
Paulette Ensign
- www.tipsbooklets.com” November 8, 2010
PAULETTE ENSIGN, Owner, Tips Products International
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This is a tips booklet that you can use in your marketing endeavors to increase sales and encourage repeat
customers. It offers quick tips for the busy consumer. The typical weekend gardener doesn’t have time to pour through
a dozen garden books looking for answers to simple questions, such as:
1. What is the best tool to buy to weed my garden bed?
2. What is the best watering can to buy?
3. Should I use a garden fabric to cover by plants?
There are several ways you can use this tips booklet in your marketing campaign:
• As a free gift to retailers or employees
• As a free download on your website (for completing a survey or signing up for a newsletter)
• As a freebee at trade shows instead of the usual pen and writing pad
• You could even (under a licensing agreement) trot out a tip or two a week on your website
Each time a customer turns to the booklet, they’ll see your company name and logo, which can be printed on the front
or back. You’ll build company loyalty as a result of offering this booklet to your customers as a free gift. And you’ll
encourage repeat sales as people get more enthused about gardening after garnering some of these simple tips.
I have a reputable printer ready to print bulk copies of my booklet, or you may wish to take care of the printing. Of
course, it will cost much less per unit to offer it as a pdf download on your website.
If you’re interested in my booklet, I can send you a copy as an attachment to your email. If you have any questions feel
free to call or email me. Otherwise, I’ll call you in a few days to see if you wish to take advantage of this promotional
booklet.
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